Are you a retailer looking for unique and customizable products for your store?
Do you want to differentiate yourself from the competition with exclusive items that tell stories of tradition and innovation?MIDA 2025 is the answer you are looking for!
In Florence, from April 25 to May 1, 2025, the International Handicrafts Exhibition (MIDA 2025) returns to the beautiful Fortezza da Basso, the iconic Florentine location that welcomes exhibitors and visitors from around the world each year, presenting the best of Italian and international craftsmanship.
With over 500 artisans from more than 32 countries, this fair represents a unique opportunity to get in touch with the best masters of craftsmanship, discover exclusive pieces and start valuable collaborations.
A great opportunity for retailers and buyers to select high quality suppliers, forge convenient business deals and enrich their catalog with items that are sure to make a difference in their store, increasing the reputation of the business and the interest of the public.
MIDA is not just a trade show, but a journey to discover creativity and craftsmanship, a place where tradition and innovation meet to create extraordinary products. Each piece on display is unique, made with passion, care and high-quality materials, perfect for those who wish to offer their customers exclusive and sought-after items.
The value of craftsmanship is not limited to the aesthetic beauty of the products, but also extends to their history and the process of creation, which sometimes takes place through techniques handed down from generation to generation and sometimes through a mix of tradition and innovative processes that make the products always in step with the times and the trends of the moment.
Visiting MIDA therefore means immersing yourself in a universe of excellence and quality, where you will be able to choose products made from fine materials, processed using sustainable methods and designed to last.
• Discover an exclusive selection of authentic handcrafted products, from artistic ceramics to luxury leather goods, from handmade jewelry to designer furniture.
• Establish direct contacts with artisans, for exclusive collaborations and supplies without intermediaries.
• Commission custom productions, personalized items or items created exclusively for your store.
• Brand some products with your trademark, turning each creation into a distinctive symbol of your business and building customer loyalty.
• Strengthen the image of your business, positioning it as synonymous with quality and authenticity.
To facilitate business and foster collaborations, MIDA has dedicated three special days-April 28, 29 and 30, 2025-to all retailers, buyers and dealers who will have the opportunity to visit the fair free of charge. A benefit designed to allow industry professionals to evaluate new business opportunities at no cost, while enhancing the benefits for exhibitors.
A unique opportunity to discover the best of global craftsmanship and forge profitable business deals in a dynamic and stimulating environment where:
• Establish valuable business contacts by interacting directly with artisans.
• Contract the creation of exclusive collections, studying together with the artisans the best solutions.
• Touch with hand the quality of materials and workmanship.
• Anticipate industry trends, bringing novel and trendy products to your store.
For free access, it will be sufficient to present a business card and a visura or equal document attesting to the business activity carried out.
MIDA 2025 will be an immersive experience in crafts, enhanced by unique initiatives. Visitors will be able to witness live craft techniques in the Experiential Workshops, explore the history of the Fortezza da Basso with guided tours and participate in the Taste Workshops with cooking shows and tastings.
The Cavaniglia Pavilion, with the support of Artex - Center for Artistic and Traditional Handicrafts, will exhibit works of artistic craftsmanship and contemporary design. The School for the Arts of Goldsmithing (LAO) will offer live demonstrations of goldsmithing techniques and lectures on the industry.
MIDA will also host the winners of Preziosa Young 2024, with an exhibition dedicated to emerging talents in contemporary jewelry.
Finally, in the Vault Hall in the Monumental Quarters, the exhibition CONoTEoNEoRE - from the object to the body. Variants of scale in craftsmanship and design-promoted by Fondazione CR Firenze and realized by OMA-Associazione osservatorio dei mestieri d'arte, will explore the theme of containment as function and symbol, through the evolution of craft and design objects.
Distributing handcrafted products means offering your customers superior quality items, distinguishing yourself from the competition and in the case of Italian craftsmanship, contributing to the enhancement of Made in Italy. Handcrafted products tell stories of passion and dedication, and represent a perfect combination of aesthetics and functionality. They also allow you constant and flexible customizations, assistance and supply dynamics that can be defined directly with the craftsman, without intermediaries, saving time and money.
Don't miss this opportunity to enrich your offer with unique products, MIDA 2025 is the perfect event for those who want to bring quality items, made by true master craftsmen, to their store.
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