MIDA, the International Handicrafts Exhibition in Florence, has been welcoming artisans and craft businesses of all backgrounds and sizes to the splendid Fortezza da Basso every year since 1931 to restore visitors' sense of the variety, richness and quality of a sector that is both traditional and innovative and that is attracting increasing interest. A unique opportunity for quality artisans, creatives and entrepreneurs.
An event carefully developed and improved edition after edition to achieve two primary objectives: to offer the public a showcase on the diversity of the artisan multiverse, which develops in a continuous dialectic between enhancement of ancient knowledge and new technologies; and to create an ideal environment for exhibitors to present and sell their craft items to a wide audience of enthusiasts and qualified operators (2024 edition over 65,000 visitors).
Possible private buyers then but also retailers and industry buyers that MIDA attracts to itself with exhibitions, workshops, events, collaborations, promotion, direct contacts and not least, bringing together in one location, a wide and accurate selection of Italian and international artisans of high value, creative and productive.
MIDA25, the Florence International Handicrafts Exhibition, is the opportunity you've been waiting for.
Each year, the historic Fortezza da Basso becomes a crossroads of creativity, innovation and tradition, hosting the best craft talents from around the world. Exhibit your craft talent: make global connections, increase sales and grow your business from April 25 to May 1, 2025.
Here's what's in store for you:
Reach an international audience of enthusiasts and skilled practitioners, positioning your brand in the global craft scene.
Take advantage of customized marketing services that amplify the value of your business, from digital promotion to physical presence in a prestigious setting.
Connect with a diverse and passionate audience that seeks authentic, quality products loaded with artistic value.
MIDA is the only certified International Handicraft Exhibition in Italy, organized by Firenze Fiera in collaboration with CNA, Confartigianato, Artex and OMA. This guarantees a professional and qualified platform where the excellence of craftsmanship is maximized.
- Traditional artisans: to carry on the history of Italian “savoir faire.”
- Young designers and makers: who want to innovate while maintaining a link to artisan roots.
- International companies and brands: eager to expand their network and access new markets.
But there is more:
In addition, MIDA supports artisans and emerging businesses with dedicated facilities:
For those who create unique pieces with passion and expertise.
companies registered for less than 48 months with the Chamber of Commerce in Italy.
Groups promoted by trade associations or public/private institutions, Italian or foreign.
Don't Miss This Unique Opportunity! Reserve your exhibition space and become a key player in the international craft scene. MIDA25 is not just a trade show, it is an experience that celebrates your talent, enhances your work and opens new avenues for your future.
📅 When: April 25 to May 1, 2025
📍 Where: Fortezza da Basso, Florence
📧 Contact:[mostrartigianato@firenzefiera.it] - 📞 Assistance: [+39 055 4973019 | +39 347 6597541]
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